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More revenue.
€0 more to Meta.

Conversion optimisation, built straight into your Shopify store. Concept and code both with us, guaranteed in writing.

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Trusted by Shopify brands in the DACH region

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Services

Four ways into your store.
We build all of it ourselves.

No slide deck, no handoff, no recommendations for you to implement. What we find, we ship straight into the code.

More revenue from the traffic you already pay for. 90 days, full dev implementation included, guaranteed in writing.

  • Full conversion audit: funnel, UX, copy, technical drag
  • Prioritized 90-day roadmap with impact estimates per lever
  • Baseline KPI dashboard from day 1 - CR, AOV, add-to-cart, checkout completion
  • Quick-win sprint: first fixes live in weeks 1 to 2
  • A/B tests against real significance, where the traffic supports it
  • Monthly readout + direct line to Omar and Tobi (Slack / WhatsApp)
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Your dev team for Shopify - without a sprint, without a hire. For small stores where A/B tests can't reach significance yet. And for large ones that have strategy covered in-house and need someone who reliably ships.

  • You set the priorities, we ship - in the order that moves your store most
  • Theme adjustments, custom sections, Shopify apps, custom backend - Shopify Plus included
  • Tracking audit: GA4, consent mode, events - before anyone optimizes
  • Technical drag removed: load time, mobile, checkout
  • We work solo or alongside your existing team - no ticket system, no handoff
  • No hour quota - you pay for the outcome, not the time
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The store runs, but the theme is dated. We build a new one - custom, fast and built for conversion from the start. Bring your own design, or we handle that too.

  • Theme built from scratch - not a bought template a hundred other stores also run
  • Bring your own design, or we take on concept and design as well
  • Built for speed: Core Web Vitals and mobile first, not as an afterthought
  • CRO built in from the start - PDP, collection, cart, checkout
  • Everything editable in the theme editor - you don't need us afterwards
  • Existing apps, ERP and tracking integrations move over cleanly
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Wherever you're coming from - including a custom build or a system we've never heard of. Data comes with you, SEO stays put, the store runs on launch day.

  • Shopware, JTL, Magento, WooCommerce, Wix, Gambio, headless - and any other system
  • Data comes with you: products, customers, orders, reviews - via export, API or straight from the database
  • SEO preserved: 301 redirects and URL structure 1:1
  • Apps and integrations set up fresh (ERP, shipping, payment)
  • Checkout configured, tested, ready to take orders - GDPR included
  • Go-live without a revenue dip - staggered or big bang
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Not sure which of these fits? Send us your store - we'll look into it and get back to you within one business day with concrete findings and a recommendation.

How we work

Expert eyes. Real process.
We build it ourselves.

CRO is our focus. You focus on the business, we handle the store.

  1. 01

    Research before a single pixel moves

    Baymard, goodui.org, session recordings, heatmaps. No assumptions.

  2. 02

    Prioritized hypotheses with impact estimates

    One ranked list per test. You say yes, no, or “later.”

  3. 03

    Concept and code, both in-house

    Frontend, Liquid, Shopify apps, custom backend. Decided Monday, live Friday.

  4. 04

    Testing until real significance

    At least 100 conversions per variant. Only what the data supports.

FAT Board

You can see what we're working on, any time.

No status call, no chasing, no black box. Your board lists every ticket - what's queued, what's in progress, what's live.

  • Every ticket visible: todo, in progress, done - with priority and timestamp
  • Submit tickets directly, without going through a call
  • Built by us, like everything else that lands in your store
FAT Board: a kanban board with todo, in progress and done columns showing a store's current tickets.
Why we build it ourselves

Most CRO work doesn't die in the analysis. It dies at the handoff.

The PDF is good. The hypotheses hold up. And then everything sits for six weeks with an external dev team that has other priorities.

So we hand nothing off. No freelancer, no junior, no second agency. What we find, we build - in the same sprint.

Omar and Tobi

FAT Stack

Guarantee

The guarantee is the floor. Not the goal.

Before we start we go into your store together and read the baseline from the last 90 days. That turns into a number, and the number goes in the contract: at least as much additional revenue as we cost you. Miss it, and we keep working at no cost until it's there. That is the floor. It makes sure this decision cannot cost you anything while we work on something considerably bigger.

Conditions

  • Store and analytics access in week 1
  • Roadmap sign-off within 5 business days
  • No traffic drop beyond 30%

What we're actually working on

The real targets are set after the audit, measured against your baseline. Which lever pays off most is decided by your store, not by us.

Conversion rate up

More orders out of the traffic you have already paid for.

Average order value up

Bigger carts, without needing a single new visitor for them.

Customer acquisition cost down

When more visitors buy, every click you bought gets cheaper.

What we do not guarantee: a doubling, a seven-figure number, or the percentage from somebody else's case study. Anyone promising that is not doing the statistics. What we guarantee is that you are not out of pocket while we work on the numbers above.

Omar and Tobi

Two people.
No handoffs.

Between the two of us we cover the whole thing: research, concept, design, code. No external dev team, no briefing ping-pong, nobody in between.

Omar

Omar

Computer scientist by training and the engine behind delivery: research, hypotheses, design, and most of what actually ships in your store. Will tell you straight if an idea hurts your store.

Tobi

Tobi

Your direct line - from the first message well into the sprint. Runs customer success and the business infrastructure behind it, and still gets hands-on in the code as a developer.

Frequently asked questions

What store owners ask us before the first call.

As long as CRO looks like another fixed cost, that's fair. Except you're not the one carrying the risk. Before we start we agree a number together - at least as much additional revenue as we cost you. Miss it, and we keep working at no cost until it's there. So we're the ones who have to deliver. The other side of the maths: the traffic that isn't converting today is already paid for. At €30k monthly revenue, a conversion lift of 0.2% usually covers our fee on its own. If we can't earn it back through CRO, we're doing something wrong - and you don't need us.

The 90-Day Conversion Sprint runs between €3,000 and €10,000 net per month - depending on the size of your store, how complex the setup is, and how much revenue is riding on it. Billed monthly, 90-day minimum term. The Dev Retainer depends on what your store needs: below that for smaller stores, sometimes above it for larger ones. We don't bill by the hour on principle: a fix that goes live in an hour often beats a week of work in the wrong place. You pay for the outcome, not the time. The audit up front costs nothing.

We hear this a lot. Three typical causes: tests were based on what the store owner suggested, not what the data says. Or templates from other stores' case studies were copied 1:1. Or - and this is the most common case - the CRO consultancy delivered a PDF with recommendations, and then everything got stuck with the external dev team that had other priorities. With us, there's no such gap: we do research, concept, and implementation ourselves. No test goes live without prep, none sits idle after.

No. That's exactly what sets us apart from pure CRO consultancies. We come from the engineering side: frontend, Liquid, Shopify apps, custom backend when a test needs it. We conceive and build. You don't need an internal dev team, a second agency, or a freelancer for implementation. A test decided on Monday is often live by Friday, because we skip the handoff.

You can. The question is whether you want to. CRO is a full-time job that most store owners do on the side - and therefore do poorly. You've got products, marketing, logistics, customer service. Hand CRO to someone who does nothing else.

Under 10,000 visitors per month, you're right: A/B testing won't give you reliable numbers. The lever for you is a one-time research audit. We compare your store against documented A/B tests from the Baymard Institute and show you the obvious leaks - no test needs to go live. Until then, the obvious UX fixes done in-house are the better use of your money. Honesty before revenue.

First quick wins usually within two to three weeks after the audit. Real statistical significance on A/B tests takes two to six weeks depending on traffic. You need at least 100 conversions per variant before the data holds. Anyone promising “we'll double your CR in 30 days” isn't doing the math.

We work with what you have. Shopify (including Plus), GA4, Hotjar or Microsoft Clarity, an A/B testing tool of your choice (Intelligems, Convert, GrowthBook). If none of these exist, we set them up - no extra cost.

Didn't find your answer?

Book 30 minutes with us. We'll sort it out on the call, no sales pitch.

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Show us your store.
We'll show you where it leaks.

Thirty minutes. We look at your store and tell you where it is leaving revenue behind. If we cannot help, we will say so.

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No sales pitch. No commitment. Costs nothing.