More revenue.
€0 more to Meta.

From the traffic you already pay for - guaranteed in writing.

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Shopify stores in the DACH region scaling their conversion rate with us.

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Sound familiar?

“Optimized every lever. Conversion still flat.”

Traffic is there: 600 sessions a day, ads above 5% CTR.
But the conversion rate? 0.4%.

You didn't do too little.
You were shown the wrong levers.

Already behind you
  • Switched themes
  • Product photos, copy, copywriter
  • Trust badges, social proof, A/B tests
  • More ad budget
  • Paid an agency, nothing changed

Result?

Nothing.

Same store as before - just months lost and a noticeable budget lighter.

What nobody tells you

“Just tell me what's broken in my store. And fix it.”

That's the real problem. Nobody has ever truly looked at your store. You've worked through checklists, generic tips, best practices - but no diagnosis for your store.

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TobiFAT Stack · online
Omar and Tobi

Two people.
No handoffs.

Between the two of us we cover the whole thing: research, concept, design, code. No external dev team, no briefing ping-pong, nobody in between.

Omar

Omar

Computer scientist by training and the engine behind delivery: research, hypotheses, design, and most of what actually ships in your store. Will tell you straight if an idea hurts your store.

Tobi

Tobi

Your direct line - from the first message well into the sprint. Runs customer success and the business infrastructure behind it, and still gets hands-on in the code as a developer.

We've both seen the other way: three people, three briefings, three weeks waiting for the same feature. Once was enough.

How we work

Expert eyes. Real process.
We build it ourselves.

CRO is our focus. You focus on the business, we handle the store.

  1. 01

    Research before a single pixel moves

    Baymard, goodui.org, session recordings, heatmaps. No assumptions.

  2. 02

    Prioritized hypotheses with impact estimates

    One ranked list per test. You say yes, no, or “later.”

  3. 03

    Concept and code, both in-house

    Frontend, Liquid, Shopify apps, custom backend. Decided Monday, live Friday.

  4. 04

    Testing until real significance

    At least 100 conversions per variant. Only what the data supports.

What waiting costs you

Every month without CRO is a month you're throwing awaypaid traffic.

Do the math. The numbers are simple. And uncomfortable.

€30,000
1.5 %
2.0 %
Lost revenue per month
€10,000
Per year
€120,000

That's how much your store leaves on the table every month until the conversion rate is fixed. Every month without a test is lost.

90 days later

Same store.
Different numbers.

Before
After
  • You're guessing why customers drop offSession recordings and heatmaps show it
  • A/B tests take weeks to set upTwo to four tests live per month
  • CRO is your side jobCRO runs without you
  • You don't know if ads are the problemYou know they're not
  • Conversion rate: stagnatingConversion rate: measurably higher, month after month

No marketing promises. Just numbers that show up in your Shopify dashboard.

Pricing

First the audit.
Then the sprint.

Others in the DACH region charge €4,000 to €15,000 per month. Our sprint runs 90 days on your store KPIs - revenue, AOV, CVR. We look at your store first, then your offer lands on the table.

CRO Audit

Free

For stores under 10k visitors or to get a first look. No commitment.

  • Your store checked against the A/B-test findings from Baymard Institute + goodui.org
  • Product detail page analyzed in depth: above the fold, add-to-cart, conversion blockers
  • Homepage reviewed: first impression, value proposition, user guidance
  • Collection page reviewed: product presentation, filters, purchase impulse
  • Trust elements assessed: reviews, guarantees, payment & shipping signals, social proof
  • Mobile and desktop assessed separately - where buyers actually drop off
  • Quick wins flagged: immediately actionable, highest short-term impact
  • Prioritized roadmap - what to fix now, what comes later
  • What your store already does right, and where revenue leaks
Request audit

90-Day Conversion Sprint

On request

90 days. More revenue from the traffic you already pay for - full dev implementation included.

  • Full conversion audit: funnel, UX, copy, technical drag
  • Prioritized 90-day roadmap with impact estimates per lever
  • Baseline KPI dashboard from day 1 - CR, AOV, add-to-cart, checkout completion
  • Quick-win sprint: first fixes live in weeks 1 to 2
  • We ship every fix into the code ourselves - no in-house dev team needed
  • Theme adjustments, custom sections, checkout optimizations
  • A/B tests against real significance, where the traffic supports it
  • Qualitative validation: user tests, 5-second tests, copy reviews
  • Monthly readout + direct line to Omar and Tobi (Slack / WhatsApp)
Guaranteed in writing

More revenue than you pay us - or we keep working for free.

Over the 90 days we generate at least as much additional revenue as you pay us - measured against the baseline. If we miss that goal, we keep working at no cost until it's reached. And that's written into your contract, exactly as stated - no ifs, no buts.

Request sprint

Shopify Migration

On request

Wherever you start from: data comes with you, SEO stays put, the shop runs on launch day.

Request migration
  • From Shopware, JTL, Magento, WooCommerce, Wix, Gambio or headless - all to Shopify
  • Data migrated in full: products, customers, orders, reviews
  • SEO preserved: 301 redirects and URL structure 1:1
  • Theme rebuild or theme migration - the concept decides
  • Apps and integrations set up fresh (ERP, shipping, payment)
  • Checkout configured, tested, ready to take orders
  • GDPR and compliance setup included
  • Go-live without a revenue dip - staggered or big bang

Before we even start, we design you a CRO-optimized product page for free - no call needed. If that convinces you, the audit and sprint follow.

Frequently asked questions

What store owners ask us before the first call.

Most stores between €10k and €100k monthly revenue think this because they compare against industry-standard retainers (€4k to €15k per month). We sit below that, and our rate scales with your shop. A conversion lift of 0.2% on €30k revenue typically already covers us - everything above is pure profit. If we can't earn back our own fee through CRO, we're doing something wrong, and you don't need us.

We hear this a lot. Three typical causes: tests were based on what the store owner suggested, not what the data says. Or templates from other stores' case studies were copied 1:1. Or - and this is the most common case - the CRO consultancy delivered a PDF with recommendations, and then everything got stuck with the external dev team that had other priorities. With us, there's no such gap: we do research, concept, and implementation ourselves. No test goes live without prep, none sits idle after.

No. That's exactly what sets us apart from pure CRO consultancies. We come from the engineering side: frontend, Liquid, Shopify apps, custom backend when a test needs it. We conceive and build. You don't need an internal dev team, a second agency, or a freelancer for implementation. A test decided on Monday is often live by Friday, because we skip the handoff.

You can. The question is whether you want to. CRO is a full-time job that most store owners do on the side - and therefore do poorly. You've got products, marketing, logistics, customer service. Hand CRO to someone who does nothing else. And: if you're under 10,000 visitors per month, we actively recommend doing the obvious UX fixes in-house first, because at that traffic level A/B testing won't reach statistical significance anyway. Honesty before revenue.

Under 10,000 visitors per month, you're right: A/B testing won't give you reliable numbers. The lever for you is a one-time research audit. We compare your store against documented A/B tests from the Baymard Institute and show you the obvious leaks - no test needs to go live. After that, you decide whether a sprint makes sense.

First quick wins usually within two to three weeks after the audit. Real statistical significance on A/B tests takes two to six weeks depending on traffic. You need at least 100 conversions per variant before the data holds. Anyone promising “we'll double your CR in 30 days” isn't doing the math.

We work with what you have. Shopify (including Plus), GA4, Hotjar or Microsoft Clarity, an A/B testing tool of your choice (Intelligems, Convert, GrowthBook). If none of these exist, we set them up - no extra cost.
Let's talk

Show us your store.
We'll show you where it leaks.

Send us your name, email, and shop URL. We'll take a look and get back to you within one business day with concrete CRO findings and an offer.

Request free audit

No sales pitch. No commitment. Costs nothing.