Traffic is there.
Buyers aren't.

Clean product pages, trust badges, fast checkout — you've ticked every box. And your conversion rate still won't move.

Request free store auditHow we work →

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Shopify stores in the DACH region scaling their conversion rate with us.

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Heimatgut
Krümel
Modello Turbo
Thiru
Peak
Heimatgut
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Modello Turbo
Thiru
Sound familiar?

“Optimized every lever. Conversion still flat.”

Traffic is there: 600 sessions a day, ads above 5% CTR.
But the conversion rate? 0.4%.

You didn't do too little.
You were shown the wrong levers.

Already behind you
  • Switched themes
  • Product photos, copy, copywriter
  • Trust badges, social proof, A/B tests
  • More ad budget
  • Paid an agency, nothing changed

Result?

Nothing.

Same store as before — just months lost and a noticeable budget lighter.

What nobody tells you

“Just tell me what's broken in my store. And fix it.”

That's the real problem. Nobody has ever truly looked at your store. You've worked through checklists, generic tips, best practices — but no diagnosis for your store.

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TobiFAT Stack · online
Omar and Tobi

Two people.
No handoffs.

We both do everything: research, concept, design, code. No handoff, no briefing ping-pong, nobody in between.

Omar

Omar

Computer scientist by training, equally at home in research, hypotheses, and design. Will tell you straight if an idea hurts your store.

Tobi

Tobi

Brings shops to life and addicted to A/B tests. Started as an app developer, found his home in Shopify.

We've both seen the other way: three people, three briefings, three weeks waiting for the same feature. Once was enough.

How we work

Expert eyes. Real process.
We build it ourselves.

CRO is our core — features, apps, new stores, we build those too. You focus on the business, we handle the store.

  1. 01

    Research before a single pixel moves

    Baymard, goodui.org, session recordings, heatmaps. No assumptions.

  2. 02

    Prioritized hypotheses with impact estimates

    One ranked list per test. You say yes, no, or “later.”

  3. 03

    Concept and code, both in-house

    Frontend, Liquid, Shopify apps, custom backend. Decided Monday, live Friday.

  4. 04

    Testing until real significance

    At least 100 conversions per variant. Only what the data supports.

What waiting costs you

Every month without CRO is a month you're throwing awaypaid traffic.

Do the math. The numbers are simple. And uncomfortable.

€30,000
1.5 %
2.0 %
Lost revenue per month
€10,000
Per year
€120,000

That's how much your store leaves on the table every month until the conversion rate is fixed. Every month without a test is lost.

90 days later

Same store.
Different numbers.

Before
After
  • You're guessing why customers drop offSession recordings and heatmaps show it
  • A/B tests take weeks to set upTwo to four tests live per month
  • CRO is your side jobCRO runs without you
  • You don't know if ads are the problemYou know they're not
  • Conversion rate: stagnatingConversion rate: measurably higher, month after month

No marketing promises. Just numbers that show up in your Shopify dashboard.

Pricing

Two numbers.
No fine print.

Others in the DACH region charge €4,000 to €15,000 per month and hide their prices. We don't.

CRO Audit

Free

For stores under 10k visitors or to get a first look. No commitment.

  • Store checked against Baymard Institute + goodui.org
  • Session recordings analyzed (Hotjar / Clarity)
  • Heatmaps on home, collection, PDP, checkout
  • Mobile and desktop reviewed separately
  • Checkout flow tested end-to-end
  • Prioritized roadmap with impact estimates
  • Quick wins flagged, immediately actionable
  • 30-minute call to review results
Request audit

Shopify Growth Retainer

€3,500/ month net

CRO, shop dev and ongoing maintenance — all in-house. Cancel monthly.

  • Two to four A/B tests live per month
  • Shop dev included: new features, landing pages, theme customizations
  • Ongoing shop maintenance: bugfixes, performance, app and checkout integrations
  • Prioritized hypotheses with impact estimates
  • Session recordings + heatmaps continuously analyzed
  • Tested against real significance (min. 100 conv./variant)
  • KPI monitoring + monthly reporting
  • Bi-weekly strategy calls
  • Direct line to Omar and Tobi (ClickUp or WhatsApp)
  • Cancel monthly, no lock-in
Request retainer

Most start with the audit. If the results convince, the retainer follows.

Frequently asked questions

What store owners ask us before the first call.

Most stores between €10k and €100k monthly revenue think this because they compare against industry-standard retainers (€4k to €15k per month). Our rate is €3,500 per month. A conversion lift of 0.2% on €30k revenue already covers us — everything above is pure profit. If we can't earn back our own fee through CRO, we're doing something wrong, and you don't need us.

We hear this a lot. Three typical causes: tests were based on what the store owner suggested, not what the data says. Or templates from other stores' case studies were copied 1:1. Or — and this is the most common case — the CRO consultancy delivered a PDF with recommendations, and then everything got stuck with the external dev team that had other priorities. With us, there's no such gap: we do research, concept, and implementation ourselves. No test goes live without prep, none sits idle after.

No. That's exactly what sets us apart from pure CRO consultancies. We come from the engineering side: frontend, Liquid, Shopify apps, custom backend when a test needs it. We conceive and build. You don't need an internal dev team, a second agency, or a freelancer for implementation. A test decided on Monday is often live by Friday, because we skip the handoff.

You can. The question is whether you want to. CRO is a full-time job that most store owners do on the side — and therefore do poorly. You've got products, marketing, logistics, customer service. Hand CRO to someone who does nothing else. And: if you're under 10,000 visitors per month, we actively recommend doing the obvious UX fixes in-house first, because at that traffic level A/B testing won't reach statistical significance anyway. Honesty before revenue.

Under 10,000 visitors per month, you're right: A/B testing won't give you reliable numbers. The lever for you is a one-time research audit. We compare your store against documented A/B tests from the Baymard Institute and show you the obvious leaks — no test needs to go live. After that, you decide whether a retainer makes sense.

First quick wins usually within two to three weeks after the audit. Real statistical significance on A/B tests takes two to six weeks depending on traffic. You need at least 100 conversions per variant before the data holds. Anyone promising “we'll double your CR in 30 days” isn't doing the math.

We work with what you have. Shopify (including Plus), GA4, Hotjar or Microsoft Clarity, an A/B testing tool of your choice (Intelligems, Convert, GrowthBook). If none of these exist, we set them up — no extra cost.
Let's talk

Show us your store.
We'll show you where it leaks.

15 to 20 minutes. Free. We look at your store live and tell you honestly where there's potential — and whether we're the right fit.

Request free store check

No sales pitch. No commitment. Just write to us.